As a travel blogger, your audience already has the travel bug and trusts your opinions. Learn to leverage your blog and how to pitch to brands as a travel blogger.
From hotels, to theme parks, rental cars, and more – figure out which brands work best with your audience. Here are a few types of businesses you can pitch when traveling:
- Theme parks
- Rental car agencies
- Local activities
- Wine tasting
- Food tours
- And so many more…
Unsure where to pitch?
Say you’re visiting Orlando, Florida, search “orlando all thoughts and opinions are my own”.
This will bring up previously posted sponsored posts and you can get an idea of who works with bloggers and what they’re looking for.
Find Your Contact
Narrow down a few hotels you want to pitch, then find their press contact. You can do this a few ways:
- Press/Media Page
Tip: Keep in mind that some brands have PR agencies that take care of their influencer relations, so you may have to dig to find the correct contact.
- Introduce yourself, your blog, and your audience
- Explain why you want to partner with them
- Describe what you can offer
- Don’t forget to include your travel dates
When am I ready to start pitching?
This is ultimately up to you and your audience. Do they trust you and your opinion? You don’t need a million followers or 50K page views. Here are the two things you should have in mind when pitching:
- How am I serving my audience? Honest review, helpful tips, sharing discount or sale
- How am I helping the brand? Brand awareness, promoting a new launch, contributing to increased sales
- What can I offer? Social media takeover, drone video shots, beautiful photography, extensive review
How far in advance should I reach out?
Like most things in the blogger world, there’s no playbook to pitching. There are best practices but every brand is different. Generally, most brands require a minimum of three weeks’ prior to arrival. However, if you know three months out – go ahead and pitch!
Should I attach my media kit?
I say no, not in the first pitch email. If they request it, have it ready to go with updated stats.
When should I follow up?
This depends on how far out you sent your pitch or if you’re crunched for time. Either way, I’d say give them around two weeks before following up.
What if they can’t offer me a complimentary stay or tickets?
Ask if they have a media rate. While this isn’t a “free” trip, it will help boost your media kit and give you experience for next time.
Always be polite and appreciative
Under promise and over deliver
Remember it’s not about you