If you are a blogger working with brands, you need an influencer agreement in place. A contract doesn’t have to be jam-packed with complicated terms. At its core, a contract is simply a written agreement. Here’s why you need one!
Please note that I am not a lawyer and this guide to influencer contracts and template should not be interpreted as legal advice. The information included is for educational purposes only. Each situation is unique and any contract may need to be reviewed by an attorney.
As influencer marketing is growing and maturing, more and more brand sponsors are seeking out micro influencers. Today, there are several ways to work with brands. Pitch them directly or apply for campaigns through influencer platforms.
If you’re working on a sponsored post or social campaign and your brand contact doesn’t provide a contract, send over your own! Contracts are put in place to protect all parties involved. Your blogger agreement doesn’t have to be 100 pages long.
A contract simply needs to outline what each party is expected to do and what rights each party has.
This blog contract outlines deliverables, usage rights, cancellation, exclusivity, payment details, scope of work, AND MORE in simple and clear terms.
- What an influencer/blogger contract is
- Why you need a contract when working with brands
- Common sections within contracts
- Negotiable terms defined
- What to include in your contract
- How to edit your new influencer contract template
- Easy To Understand Influencer Contract Quick Start Guide
- 2 versions of Influencer Agreement: PDF, DOCX
4 Terms You Can Negotiate
Deliverables: These are the assets or posts you will be delivering. Common deliverables are blog posts, instagram posts, and youtube videos.
Payment Terms: Determine how much you will be compensated, when you will receive payment, and which methods you accept.
Usage Rights: Will you give the brand any licensing or usage rights to post or promote your content? Define that here!
Exclusivity: Is the brand / agency requesting you not work with competitors? Make sure you know!
Remember, everything is up for negotiation! These are simply the top four sections to read diligently before signing.